Research Study



Leadership Academy






Identifying Best Practices Regarding Activities And Participation Of Social Media Throughout K-12 Schools In Alabama’s Montgomery Public Schools District





Study Submitted By:
TaKecia Barlow
Joshua Farrow
Tori Infinger
Sheri Merriweather
John Mull
Dr. Victoria K. Reese
Tamika Townsend





Introduction
Doreen Moran (2011) suggests that social media is a collection of online platforms that people use to share content, profiles, opinions, insights, experiences, perspectives and media itself, while facilitating conversations and interactions online between groups of people. Social media enriches the educational learning cycle by allowing students and teachers to connect and interact in exciting ways. Websites such as Facebook, Twitter, YouTube and Instagram provide a platform where users can communicate, exchange ideas, and find answers to questions. These sites are designed to foster collaboration and discussion; however, there can be pitfalls if they are not managed or monitored properly.
In order to counter the negative impacts of navigating social networks in an educational environment, facilitators must routinely monitor the established social media forum and model appropriate use to prevent misconduct and/or possible cyberbullying from occurring. When proper professional development is provided for educators and expectations are established for students, social media offers positive opportunities for students to learn interactively through the use of technology.
Social media provides students with the ability of becoming actively engage in their learning process while connecting with peers, teachers, as well as classrooms and students around the world. This research project will explore methods in increasing positive use of social media and the best practice approaches of navigating the negative impacts of social media for student learning. 

Background of the Population
Montgomery is the capitol city of the State of Alabama.  It is the second largest populated city and county in the state.  Montgomery Public Schools (MPS) cover the entire county of 785 square miles with 232,000 people living in urban, suburban, and rural areas.  MPS is the third largest employer in Montgomery County and the third largest school system in the state.
The school system has an enrollment of more than 30,840 students representing nearly seventy percent of the school-age children in the city and county.  Of the students residing in Montgomery County, seventy eight percent are African American, thirteen percent are Caucasian, four percent are Hispanic, three percent are Asian, and two percent identify themselves with other ethnicities.  According to the U.S. Census, Montgomery County’s median household was slightly above the state average of $44,587.  At least twenty percent of the families in the county are living below the federal poverty. Prior to the implementation of the Community Eligibility Provision (CEP) of the Healthy, Hunger-Free Kids Act provided during the 2014-2015 school year, nearly seventy-three percent of MPS were receiving either free or reduced lunches.
Currently, students and staff attend classes in fifty-four separate school buildings, thirty-four elementary schools, eleven middle schools, and nine high schools.  Ten schools are identified as magnet schools, two are alternative schools, and one is for students who are severely cognitively and physically impaired.  The system also operates an Arboretum, an outdoor classroom, a Pre-Kindergarten Center, and serves school-aged children who are incarcerated in the Montgomery County Youth Facility (Public Schools K-12, 2015; Montgomery Public Schools, 2015).

Use of Social Media by Children and Adolescents

            Social media websites are among the most commonly used by today’s children and adolescents. The use of websites such as Facebook, Instagram, Twitter, YouTube and blogs providing entertainment and communication has continually grown exponentially in recent years. Social media is not only changing how we communicate, but our interaction in everyday life (Georgia College, 2015).
            Georgia College also found a significant relationship existed between children and adolescents and the use of social media. The average age of a child using social media is 8, although, the minimum age requirement on Facebook is 13. There are more than 5 million users on Facebook under the age of 10. Children and adolescents between the ages of 8 and eighteen spend ten hours and forty-five minutes per day online, while twenty-five percent of the population log into social media sites ten or more times a day. Thus, eighty-eight percent of children and adolescents value social media because it helps them connect and stay in touch with peers.
Specific use of social media for Montgomery County’s internet usage is unavailable; however, it is estimated that sixty-five percent of the population of the state of Alabama are internet users and about forty-five percent of the state has Facebook accounts (Statista, 2015).

Best Practices of Social Media in Education

In today’s culture, it is impossible for teachers to ignore the use of social media in the classroom and in education organizations. Social media and current uses or usage of technology is outlined in the 21st Century technological competencies needed to enhance student achievement in the State of Alabama’s College & Career-Ready Standards (CCRS).  Social media has the capability to assist low-income children to overcome the digital separation by teaching them how to communicate properly and effectively online (Davis, 2015).
            Vicki Davis (2015) discusses twelve best practice approaches for teachers to use in implementing social media in the classroom. The suggestions are:
  1. As a class, Tweet or post status updates. Teacher should encourage students propose tidbits of their learning.
  2. Write blog posts about what students are learning. The teacher should blog reflections for parents to read each week.
  3. Let the students write for the world, not just their local peers. Students are able to write reflections about learning and classroom happenings.
  4. Connect to other classrooms through social media. Teachers can use social media to connect his or her classroom through a variety of media.
  5. Use Facebook to get feedback from your students online. Also share classroom discussions, upcoming events, projects, homework, classroom tasks, etc.
  6. Use YouTube so students can host a show or podcast.
  7. Create Twitter accounts for special interest projects.
  8.  Ask questions to engage your students in authentic learning.
  9. Communicate with other classrooms.
  10. Create projects with other teachers.
  11. Share your learning with the world. Students can use their creativity to create meaningful projects to share with others.
  12. Further a cause that you care about. 

Social media is the current trend around the world, and everyone is tapping into this style of connecting by-way of technology. Educators should not see social media as a distraction, but a way of building a more efficient approach between the classroom and home relationships. Social media is a tool educators can use to make classrooms and content more engaging, relevant, and culturally diverse.

Negative Effects of Social Media

Researching the effects of social media will benefit both students and educators. To strengthen positive use of social media, schools as well as parents must be aware of the negative effects of social media if it is not monitored and/or facilitated properly. A few negative effects of social media are: 1) students often post very detailed and specific information (i.e. phone numbers, addresses, class schedules, social plans); 2) inappropriate post on social media can have severe repercussions; 3) compromising and inappropriate pictures, statements or other information on student social networking accounts; and 4) Social media can expose students to cyberbullying and depression (Pacific University, 2015; Paddock, 2011).  

Positive Effects of Social Media

            While being aware of the negative effect of social media, there are numerous positive effects it has on children and adolescents in accommodating the learning process. Social media is a good way for students to make connections with people with similar interests and goals. It encourages students to engage with each other while expressing and sharing creativity.  Social media can facilitate students in developing leadership skills, from low-level planning and organizing to activities that promote social change and democratic engagement. Social media not only teaches students how to interact with others, it teaches them to use basic and complex functions to do so (Baker, 2013). The process of using social media engages learning at a higher level by giving students the ability to assess, analyze, retain and share information without realizing they are developing these skills (Stylus Press, 2011). 

Local Findings of School District

            Montgomery Public Schools (MPS) is working to meet the needs of stakeholders through social media by establishing a Facebook page, Twitter account, creating YouTube videos for instruction, and their continuous efforts to maintain up-to-date websites for individual educational facilities. They also hired an additional staff member in the Communications Department to enhance and direct the district’s use of social media (Manning, 2015).
Although, the district has outlined concerns and consequences of poor use of social media in the Code of Student Behavior; they fail to provide an additional manual for proper use of technology. There is no evidence where provisions are designated for the professional development to enhance the best practice use of social media in the school’s district.

Recommendations

            Research and proposal of this study will assist Montgomery Public Schools (MPS) establishing an action plan to address the best practices and proper use of social media in the school district. The district must understand that the use of social media is an imperative function of getting students in schools to learn not only the knowledge of facts, but knowledge as something is produced.  In the 21st Century, technology is being produced in a more collaborative method. This approach produces productive life-long learners, while placing them in a world of becoming thinkers and problem solvers.
            It is suggested that the school district provide best practice training with suggested instructional ideas and use of social media for its educators, so that it is properly transferred in the classroom. The professional development must be provided in an explicit and efficient manner, and monitored access to the technological resources should be available to all stakeholders. Thus, the guidelines and expectations of technology and social media use must be identified in a Technology & Social Media Handbook outside of the current Code of Student Behavior. The implementation of these recommendations will support a healthy learning environment where social media is used to positively facilitate the learning process.


References
Al-Tarwneh, H.A. (2014, March). The influence of social networks on students’ performance. 
Journal of Emerging Trends in Computing and Information Sciences, 5(3), 200-205.

Baker, J. (2013, Feb). How students benefit from using social media. Retrieved July 13, 2015,
from http://www.edudemic.com/how-students-benefit-from-using-social-media/

Carter, D. (2014, Dec). Number 1: Social media has negative impact on academic performance.
Retrieved June 17, 2015, from http://www.ecampusnews.com/top-news/social-media-negative-456/

Census Report. (2015, Jan). State Report Cards: Quality Counts 2015. Retrieved June 17, 2015,
from http://www.edweek.org/media/qualitycounts2015_release.pdf

Georgia College. (2015). The negative effects social media has on children and young adults.
Retrieved July 12, 2015, from http://www.gcsu.edu/adp/docs/social_ media_issue_guide_1_.pdf

Holland, B. (2013, June). Introducing social media to elementary students. Retrieved June 17,
2015, from http://www.edutopia.org/blog/introducing-social-media-lower-elementary-beth-holland

Manning, T. (2015, July). Personal Interview.

Montgomery Public Schools. (2015). Code of Student Behavior. Retrieved July 31, 2015, from
http://images.pcmac.org/Uploads/MontgomeryPublic/MontgomeryPublic/SubDepartments/DocumentsCategories/Documents/2015-2016%20Code%20of%20Conduct%206-9-15%20PRINTER%20FILE.pdf

Montgomery Public Schools. (2015). Schools. Retrieved June 30, 2015, from
http://www.mps.k12.al.us/?PN=Schools2

Moran, D. (2011). Heidi Cohen’s 30 social media definitions. Retrieved July 13, 2015, from
http://heidicohen.com/social-media-definition/

Paddock, C. (2011, March). Social media has benefits and risks for kids. Medical News Today.
Retrieved July 13, 2015, from http://www.medicalnewstoday.com/articles/220410.php

Public Schools K-12. (2015). Montgomery County Public School statistics/demographics.
Retrieved June 17, 2015, from http://publicschoolsk12.com/all-schools/al/montgomery-county/

Statista. (2015). Most popular social media websites in the United States in March 2015, based
on visits. Retrieved June 17, 2015, from http://www.statista.com/statistics/265773/
market-share-of-the-most-popular-social-media-websites-in-the-us/

Stylus Press. (2011). The benefits and drawbacks of social media in education. Wisconsin
Center for Education Research. Retrieved July 13, 2015, from http://www.wcer.wisc.edu/news%20/coverStories/2011/benefits_and_drawbacks.php

Vega, V. (2013, Feb). Technology integration research review. Edutopia. Retrieved July 11,
2015, from http://www.edutopia.org/technology-integration-research-learning-outcomes

           








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